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Design your own website

Register Your Domain Name: There are several alternatives when it comes to registering your domain name. Many Internet Service Providers (ISPs) offer the service of registering domain names for a fee (this may be bundled into a package of services) A domain name registration service will also register your unique Web and/or email addresses for a fee, or You can register your name directly with an authorized domain name agency. There are legal and administrative issues which may affect which name (or names) you can register. Even if you�re not developing a website, you may consider registering a domain name for other reasons - for creating appropriate email addresses, for instance. Remember however that your customers will expect to find a website if they see an email address.

Design and Publish Your Site:

- Do It Yourself
- Choosing Professionals
- Portal websites
- ASPs
- Quality
- Cost

What next?

With some of the user-friendly software on the market today, a simple site could be quite easy for a determined and computer-literate amateur to develop. Remember, however, that visitors will judge your business on the website that they see, and, as with all forms of marketing, first impressions are important. It is important to remember that many of your potential visitors won�t have high-powered computers and fast connections, so designing your site for a reasonably low bandwidth (i.e. fairly slow connection speed and lower-quality graphic hardware) is a good idea. There may, however, be a specific reason for targeting high-bandwidth visitors � for instance, a computer graphics firm would probably not sacrifice the look of their site for the sake of fast downloading.

Choosing professionals: Business Access�s page on commercial web services offers links to directories and individual designers. You can also use Multimedia Victoria�s VicIT database. The Victorian Government has established VicIT as a one-stop-shop for businesses seeking the expertise of a Victorian IT company. The VicIT website provides free comprehensive, up-to-date and searchable information about Victoria�s IT companies - visit www.vicit.com.au . An alternative to �building your own� and outsourcing your site development to outsiders is to use one of the portal websites that offer services ranging from basic �brochure�-type page set up and hosting to using a commercial service offering advanced options; so-called Application Service Providers or ASPs.

Application Service Providers: A new type of service called Application Service Provider (ASP) can give your business access to �big business� applications at a relatively small cost. The number of ASPs is relatively small, but their breadth of services and market penetration is growing. ASPs can provide extensive E-Commerce database services, network and office software services, planning and marketing software services, etc. These businesses aim to offer general and �niche� market solutions to a variety of business types via the Internet.

Quality: Your website (or page) is the public face of your business in some senses; whether you choose to develop a site internally or contract it to an outside developer, you should be aware of the crucial issues about the quality of website content and design; see the sections of this site on website quality and content quality .

What will a site cost?
A basic, no-frills site will be cheaper than a site featuring the latest animated, multimedia features and high quality graphic designs. A basic site could cost as little as $500; some professionals charge on an hourly rate, and/or a per-page rate. Some firms now offer extensive packaged services, which may include domain name registration, email accounts, online product database development, site design, hosting and site marketing for under $10,000. It is worth shopping around for a good deal, and, as with other business decisions, ask for referees from the prospective service provider.

A retail E-Commerce site will need to have a well integrated, database-driven website that has been tested in the �real world� - ask for reference website addresses to see for yourself. An online retail store should offer other features that information sites don�t need - order tracking, secure (eg SSL*) transactions, credit card authentication, etc. This functionality will all come at an added cost.

What next? Once your site has been created, you�ll need to publish it on a web server. A web server is a powerful computer running HTTP, FTP, SMTP* and other Internet software that is always connected to a fast Internet connection. Once the site�s �live� on the Internet, you�ll need to market your website .

Other Service Providers
You will require the services of an Internet Service Provider (ISP) to make your website accessible via the Internet - putting your site onto a web server, a service called �website hosting�. Some web development companies will also provide web hosting as part of a package of services.

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