E commerce websites have come of age. As customers realize the ease and benefits of online shopping, the popularity of e-commerce websites have soared like anything else. However, with the increase in the number of Ecommerce websites vying for attention, it has become important for them to devise strategies to be better than the competition and attract more traffic. Here are some new trends and techniques that can help your Ecommerce processes.
Focus on User Experiences
Often we concentrate so much on improving the usability of the website that we completely forget about the user experience. The way users feel on the website goes a long way in influencing their purchase options as well as their general perception of the website. Therefore, try to connect with the visitors on intimate level and then build up your branding through strategic marketing techniques.
Provide Customized Messages to Specific Audience Segments
The chances of sales increases when the audience is more targeted. When you segment your audiences, you know about their general common preferences and likes. This will also give you an idea about what segments are useful and most profitable. In turn, you can customize your sales message and make sure they receive more relevant and personalized information and offers.
Create Compelling Content
Content is the only source of direct communication with your website audiences. Therefore, make it as compelling as you can. The main objective of your product page should be sales conversions. Include product images and videos along with content that convinces them to hit the ‘Buy’ button.
Eliminate Unnecessary Page Elements
A majority of Ecommerce websites carry a bulk of undue weight because of unnecessary page elements like blinking banners, rotating graphics and annoying flash-animations. Attention grabbing works best on subtle levels. Also make sure the information you provide on the website is short and crisp.
Include Videos on the Website
Videos are an emerging source of product promotion with more and more website embedding videos on their websites to promote their businesses. You can upload videos that provide demonstrations of your products and show how they work, exhibit their different features and show how users can benefit from their use. Moreover, video inclusion has certain search engine benefits as well.
Involve your Website Audiences
The three main elements of a successful website are – Content, Communication and Commerce. You need to involve your audiences and make them feel that they are a part of the website. Include a form on audience interaction on your website. Provide them with an option to review the products and participate in forum discussions etc.
Provide Free Shipping Options
A little known secret of the e commerce industry is that shoppers often shy away from buying a product because of the additional shipping costs that are involved. Thus if you decide to waive of the shipping costs, you’ll have more sales. If it’s not a profitable option individually, provide free shipping options for bulk orders.
Optimize Products for Local Searches
While it is great to business on a global scale and cater to international customers, you can get huge visitor traffic with localized search engine marketing. Promote the products on your website on domestic search engines. You can also customize your product descriptions, tutorials, public relations and ad campaigns to suit the tastes of the local markets.