Getting started with the SEO services keeping key points in mind
There are two approaches of doing any work, doing with a positive approach or with a negative approach. We can also say that doing by hook or by crook. Doing with a positive approach does not create any problem, but if done with negative approach it creates a lot of problems. The same works with the SEO services.
We can categorize search engine marketing into two approaches regarding the techniques applied. Approaching with a positive technique is termed as ‘White Hat’ and vise versa as ‘Black Hat ‘. Rapid rate of success is experienced while approaching with an unethical path but it is only for the short period of time. Approaching with the ethical techniques can slightly take longer time to reflect results but it is better to practice them.
Important tips that can guide you performing the publicity of your website to the leading and widely used search engines –
- Keywords can be enclosed in bold tags so that the visibility can be increased.
- To make the job easy for the crawlers, make points that have links to all the pages of your website.
- To increase the number of visitors to your website, practice social bookmarking.
- For making the articles live long, make it as archive by offering the articles to different article publishers.
- For making the task easy for the crawlers when they visit the website, use the alt attribute with all the images of your website.
- For linking titles can be used. They not only help the surfers to get their current position but also help the search engine to get the relevancy of the page.
- Our website should have a site map which comprises of the list of pages arranged in a tree format which helps the robots to access every page with minimum number of clicks.