5 Easy Tips to Keep Your Website’s Content Fresh
Each year, Google changes its algorithm up to 500-600 times to provide more subtle and accurate results. Every few months after Google rolls out a major algorithm update that makes the search result significant. The latest Google algorithm change favours fresh content of the website. Fresh content will impact about 35% of search results. If your content is not fresh, it can put adverse effect on your SEO. So here are some tips to keep your content fresh.
1. Company blog
Your company blog is the best place where you can constantly publish new content. This will allows you to target both search engine spiders and prospective audience. Blogs will drive traffic from various sources to your website. If your content is fresh, it will be easy for you to engage visitors. You need to manage your blogs and update your post.
2. Press releases
Online press release is best for link building campaign. But publishing a slightly edited version of each press release to the news section of your website is not a good practice. This will encourage visitors to switch to some other website. Make sure that you have a news section in your website to inform current and potential customers about what is going on in your company.
3. Whitepapers
If you are having lots of whitepapers on your website, you can create a resource centre and exclusive landing pages for each one. If you want to keep your whitepaper content locked, you can use them to qualify leads. Create landing pages that help you in getting SEO benefits from the locked content. Give new URL so that search engine spiders can crawl through your website.
4. Videos
Videos and multimedia are the key elements to keep your website fresh. After a regular interval change the videos. Create URL for each video. As search engine spiders can’t see your videos provide a short caption, they can know about the video. This also helps them indexing your video content.
5. Client testimonials
Testimonials catch the attention of visitors. If you want to keep your website fresh, put your client’s recent testimonials on your website. This also helps in gaining trust of the visitors. Even these little things give search engine spiders a reason to revisit your site.
If you follow the above points, you can keep your website’s content fresh. Content rules the internet world and you can’t overlook it. Fresh content is loved by both search engines and potential audience.