Modern technologies are compelled to explore new horizons with the emerging need for innovation in online experience to increase engagement. One of these innovations is having a lightning-fast website, which was only considered a dream some time ago. This gave rise to Facebook’s React which made it easier and faster for web developers to create user interfaces.
However, with the introduction of Next.js in 2016, developers came to know how easy it is to build full pages and decrease dependency on building components. Next.js came with several benefits not only for developers but also for businesses and marketers. Before going into the benefits, let’s check the basics first.
What Is Next.js?
Next.js is a JavaScript-based framework for creating React web apps and ultrafast static webpages. You may create a hybrid application with both server-rendered and statically produced pages using the Automatic Static Optimization functionality, which combines “static” and “dynamic” characteristics.
Key Benefits Of Next.js for Marketing, Businesses, & Developers
Benefits for Developers
- CSS support built-in – you may import CSS files from a JavaScript file.
- Automatic Image Optimization and Built-in Image Component – This feature utilizes the new next/image component to optimize images automatically.
- Fast Refresh – a live-editing application that allows you to make changes quickly.
- Hybrid of SSR & SSG – Prerender pages at build time or request time in a single project.
- Incremental Static Generation – it enables developers to keep current sites up to date by re-rendering them in the background as new traffic arrives. Static material may become dynamic in this way.
- TypeScript support – TypeScript configuration and compilation is automated.
- Zero Config – Next.js allows you to concentrate on your Next.js app’s business logic rather than the application logic. It also enables automated compilation and packaging to assist you. In other words, Next.js is built from scratch to be productive.
Benefits for Marketing
- Higher Conversion – Improved page load speed, a rich user experience, and excellent accessibility all lead to increased conversion rates. Users who are satisfied with their experience are more likely to return for more.
- Increased organic traffic – Next.js websites are not only lightning-fast, but they’re also simple to analyze for search engine robots and offer a remarkable user experience. The three characteristics – speed, structure, and user experience – are significant ranking criteria that will boost your website’s search engine rankings.
- Unique user experience — Along with speed, the most beneficial aspect of utilizing Next.js is the unique user experience. Marketers enjoy design flexibility, especially in the eCommerce business, where many online companies look the same and having a unique storefront may help them stand out from the competition.
Benefits For Businesses
Adaptability and responsiveness
Next.js-powered webpages and apps are responsive on every device and adapt to any screen size. As a result, consumers can use their selected device to view your website or application.
Data security
The static site is totally secure as it has no direct access to the database, dependencies, user data, or other critical information.
Faster Time to Market
Your time to market is reduced since there are several ready-to-use components offered with Next.js, which speeds up the MVP creation process. This allows you to immediately receive feedback from actual people and make necessary modifications to your product without wasting time or money.
Fully Omnichannel
Next.js websites and web apps are responsive, meaning they function on any device and are available to everyone.
Short page load time
As Next.js websites are static, they load quickly, and visitors will be pleased with the results.
Support on-demand
Next.js being a React framework, finding another developer won’t be difficult, and you won’t have to start from scratch.
Conclusion
Regardless of the department, Next.js has a host of benefits but here are some reasons that it purely stands out from the crowd.
- Rich user experience (easier and faster)
- Outstanding performance (also easier and faster)
- Rapid feature development
Creative Web Mall is a Next.js development company that has remained the industry’s top choice for web app development for years. We’ve been working with the Next.js framework since its creation, so we can safely say we know all there is to know about Next.js development. We’ve also enlisted the services of some of the best Next.js developers in the market to deliver solutions that will assist our clients in growing their businesses.