Social media marketing has become such a significant marketing channel for Brands. A survey showed that 33% of Facebook users have become fans of brands.
A third of Facebook users have became fans of a brand. That is pretty astonishing to me. And leads me to ask the noticeable follow-up question: Why?
Favorably coupons are by far and away the most favourable driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands.
Those two measures (coupons and learning) are generally taken by people who are by now conscious of your company/brand. But if you are not aware of a company/brand, how do social network users research?
Fascinatingly, they do not tap into their existing social network of friends for advice or recommendations. According to a study and the e-tailing group, only 3% of online buyers said they required recommendations from social network friends first, compared with 57% who started with search engines.
“While people have faith in their friends for advice and use social networks as piece of their research process, social networks are long way from replacing search, if they ever will, as a source of information leading to a purchase.