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Social media marketing has become such a significant marketing channel for Brands. A survey showed that 33% of Facebook users have become fans of brands. A third of Facebook users have became fans of a brand. That is pretty astonishing to me. And leads me to ask the noticeable follow-up question: Why? Favorably coupons are by far and away the most favourable driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands. Those two measures (coupons and learning) are generally taken by … Brand and Social Media
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