In the era of rapidly changing technology, even an expert social media marketers can find it difficult to keep up with the demand for fresh content.
In this article you’ll discover instants to help you deliver a never-ending supply of social media updates.
Attention-grabbing quotes:
Quotes are very popular and trendy on social media nowadays and there are tons of websites that show different ones. You can find many of eye-catching quotes that are relevant to your industry.
Design quote images that are visually pleasing and convey a sentiment readers connect with. You will surely get result of this as Fans like and share the quote with their friends.
Celebrate company milestones:
Has it been many years since you founded your business? Have you hired a new team member? Has it been a year since you launched a major project? Share your accomplishments with your fans and followers. They will likely enjoy celebrating with you. Showing your human side is a good way to build a stronger relation with your audience.
Company milestones with an attractive images including behind-the-scenes pictures. If it is a big launch or celebrating anniversary, you can share images of the party. If you have employed a new member, share a photo and a short bio so your visitor gets to know him or her a bit.
Book recommendations:
Sometime when you read a book, you think your audience can benefit from this, tell them about the book. You can share recommendation and instantly explain the usability of the book. It all depend on where you share it since you may have limited space.
Classic content:
If you have been blogging for a time, you perhaps have an idea about the concept of evergreen content that is posts that are still relevant even months or years after they are published. Social media these days changes rapidly. You can share some of your blog’s best and ever popular content.
Dates that are fun celebrations:
There are days which are dedicated to unexpected and fun holidays. So you can take advantage of those days and write relevant content around them. Find a themed day or month that aligns with your forte and plan to grab attention of audience to your products.
It’s not compulsory for you to stick with industry-related celebrations. If you find a funny day such as Bad Poetry Day (August 18) you can get your fans asking them to share a bad poem in the comments.
Featured Hash-tagged events:
Hash-tagged events are popular and alternative way to show your personality instead of your logo. Many social network sites have usual hash-tagged events such as Facebook’s Throwback Thursday (#tbt) where visitors post pictures from the past especially funny ones of themselves. Or Twitter’s #FollowFriday where people suggest other users to follow.
You don’t need to jump on every trend , but do look out for ways to join in with each social networking channel and opportunities.
Contests and Promotions:
Promotions and contests almost always get big audience involvement. There an opportunity to encourage fans, followers and others to share your content, link or social profile.
It’s important to read each social network channel’s terms of service before you host your event on social media. Most channel have specific rules you have to follow. Facebook recently banned the practice of requiring people to like your page before they can enter a promotion/contest or claim a freebie.
Help out by answering questions:
Keep an eye out for questions or problems relevant to your industry specifically your services or products on social media. It is useful to set up some basic social monitoring to track mentions and keywords related to your function, organization and competitors.
It’s best to tread lightly as you answer questions be personable, not salesy. If you’re answering a question that didn’t tag you specifically but is related to your business, you don’t want to come across as someone pushing into a conversation with an advertisement. Stay focused on offering help and be subtle when it comes to mentioning your product or service.
If you are think your social updates are getting out-dated, then it is the time to try something innovative and fresh. This article will spark your artistry as well as creativity and get you started in that direction.