Everybody loves Google – young and old, men and women – almost everyone across the globe. This company has had a huge impact on internet usage in terms of providing readily available information and delivering free excellent service. It is also advantageous for small businesses wanting to effectively market products globally. Although cost is a part of the marketing process, paid advertisements are not the main way in which a website achieves high page ranking, good traffic, and online visibility. Following are some of the essential things expected from a website in order for spiders to access, crawl, index, and update information to a data base.
- Organization – Content that is organized is very important as it provides a basis for effective navigation and usability. It also enables spiders to easily find, understand, and index a web page. These crawlers are attracted to content that is organized, concise, and well-presented to readers as it provides a clear view of what is relevant. A higher page ranking can be obtained with a navigation menu linked to the presented information. Text within an image is unreadable by online bots; however, text links are very visible and easily followed by spiders.
- Content – Useful content is the value or benefit readers get from reading provided information. It should be high quality and unique, with no grammatical errors; it should also be updated on a regular basis to provide fresh, new information that will satisfy both users and search engines. Google has various programmed bots performing a variety of tasks, one of which is Fresh bot that remembers pages already indexed while finding new and unique content for an updated ranking. As a result, the more useful and content-rich a site is, the more visits it can will get from web crawlers.
- Static Text Link – Some sites use Flash or Javascript which causes spiders to have difficulty finding and following any links. In order to be properly indexed by a search engine, it is vital to have at least one static text link for every page that the spiders crawl and eventually index.
- Site Map – Another effective method of navigation for users is a site map. This is an outline that provides links to essential parts of a website so visitors can rapidly and easily find relevant information. A site map is primarily designed for visitors; however, its secondary role is for spiders to have an easy way to retrieve relevant data.
- Headlines – Headlines draw online viewers to look at content and read further; it also helps strengthen page ranking. Subheadings help to better organize provided information for readers. In addition, headlines and subheadings retain the interest and attention of Google bots.
Many businesses who have created websites have failed to understand the importance upon giving Google exactly what it needs. Failure to follow established guidelines set forth by this search engine may not result in adverse effects or cause an internet location to be penalized; however, it can hinder spiders from being able to effectively crawl and index a web page. So the best strategy when building a website is to learn everything possible about what Google requires and apply that information to a website in order to receive a high ranking and retain that position for a long period of time!