About This Project
Hamad Al Owais Machinery Trading
Hamad Al Owais Machinery Trading is a 19-year-old company dealing with a wide range of Industrial Hardware and Consumables in the UAE, Oman, Qatar, Saudi Arabia, Kuwait, Bahrain, Lebanon, Yemen, and Iraq. Hamad Al Owais Machinery Trading is proud to be the Sole Importer of Tailin Cutting and Grinding wheels, Askaynak-Lincoln Electric Welding Consumables, and Zinga Cold Galvanizing Coatings in the GCC, Middle East and Africa.
Project Background
There were many websites for hardware operating throughout the UAE. With the emerging competition in the web world for hardware suppliers and wholesalers, and fastener manufacturers it was required that your web presence be preeminent amongst your competitors.
The Solution
- The first phase of the website covers Website Maintenance such as performing all the tasks necessary to keep a website up to date and in good, working order so that it works and shows up correctly with the latest web browsers and mobile devices.
- The second phase incorporates SEO which provides On page Optimization and Off Page Optimization. On Page Optimization includes effective content writing for the website to improve the ranking of the website. Off Page Optimization includes Bookmarking, RSS, Directory submission, and Local Citation. We do the following testing before launching the website – Broken links check, Spell check, grammar check, stress test.
- The third phase involves content writing Creative content writers, to feed in the company information like blogs Displaying products under relevant categories with efficient data and images, blogs, Google analytics, secured encrypted email ids etc. We used PHP technology.
The Results
Our work with the halowais UAE really helped them get a first-hand serving of what its business needed. The various phases of the project took two-three months. It was a rewarding SEO project, and in the end, our work provided the newly cohesive, user-focused, online presence for the halowais UAE Business.
Here are some key features for an SEO-friendly web design targeting industrial traders in the UAE:
Content and User Experience (UX) for Industrial Traders:
- Focus on Industrial Products & Services: Clearly showcase your expertise in supplying industrial products relevant to UAE traders. This could include machinery, spare parts, raw materials, construction equipment, etc.
- Product Information: Create a comprehensive product catalog with detailed descriptions in Arabic (and potentially English) for wider reach. Include specifications, certifications, and downloadable resources (like brochures, and safety data sheets) catering to the needs of industrial traders.
- Industry-Specific Terminology: Use relevant Arabic keywords and terminology commonly used by industrial traders in the UAE when describing products and services.
- Clear Calls to Action (CTAs): Direct visitors to take specific actions in Arabic, like requesting a quote, downloading a catalog, or contacting your sales team.
SEO Optimization for the UAE Market:
- Keyword Research & Targeting: Conduct thorough keyword research to identify relevant Arabic keywords and search terms used by industrial traders in the UAE for the products you offer. Consider including some English keywords for broader reach.
- On-Page Optimization: Optimize page titles, meta descriptions, and header tags (H1, H2, etc.) with targeted keywords throughout the website content in Arabic (and potentially English).
- High-Quality Content in Arabic: Publish informative blog posts, articles, or case studies in Arabic related to the industrial sector in the UAE. Topics could include new product launches, industry trends, best practices for import/export regulations, and success stories with other UAE traders (all SEO optimized with relevant keywords).
- Image Optimization: Use relevant keywords in Arabic image alt tags and descriptions for image search visibility.
Building Trust and Expertise for UAE Traders:
- Highlight Local Focus: Emphasize your presence within the UAE (warehousing, distribution network, customer support) to target local traders.
- Arabic Customer Service: Offer customer service options in Arabic for better communication and trust-building with UAE traders.
- Industry Certifications & Awards: Showcase relevant certifications and awards that demonstrate your credibility and reliability as a supplier to UAE businesses.
- Client Testimonials (Optional): Include positive testimonials from satisfied UAE-based industrial clients (with permission) to build trust.
Additional Features:
- Multilingual Support (Optional): Consider offering additional language options besides Arabic and English to cater to a wider audience in the region.
- E-commerce Functionality (Optional): If applicable, integrate a secure e-commerce platform for online ordering, especially if you cater to smaller-scale industrial traders.
- Shipping & Logistics Information: Provide clear information about shipping options, delivery timelines, and customs clearance processes relevant to importing goods into the UAE.
- Compliance Information: Highlight your compliance with relevant UAE import/export regulations and customs requirements.
Technical Considerations:
- Mobile-friendliness: Ensure the website is responsive and optimized for viewing on all devices (desktops, tablets, mobiles), as many industrial traders use them for research on the go.
- Fast Loading Speed: Optimize images and code for fast loading times, especially important for users with potentially slower internet connections.
- Right-to-Left (RTL) Language Support: Ensure the website design is optimized for displaying Arabic text correctly, which reads from right to left.
- Local Search Engine Optimization (SEO): Utilize local SEO strategies to improve website visibility in search results for users within the UAE. This may involve registering with local directories and citation websites.
By incorporating these features, you can create an SEO-friendly website that attracts industrial traders in the UAE to search for the products and services you offer. Remember, SEO is an ongoing process. Regularly monitor your website's performance, analyze keywords, and update content to stay ahead of the competition and attract qualified leads from UAE-based industrial traders.
Web Services Offered
- Website Maintenance
- Content writing
- SEO
Technology Used
- PHP
