You may have heard that in order to rank well with the search engines it is important to build a site that is “SEO-friendly”. This means that the search engine spiders are able to crawl your site easily and when they do so that it’s clear what your site is actually about. Unfortunately many of the free WordPress themes do not offer much in the way of optimization and design flexibility. There are premium themes that do offer extensive functionality that allow you as a webmaster to control every aspect of your site’s design and SEO. These products give a website or blog a distinct advantage in ranking high on a consistent basis in the search engines. Each one of these products is geared toward different users, but often it is unclear which is best for whom. Here are three major factors that you can use to choose the best WordPress SEO theme for your current project.
Consider Your Level of Experience
The item first and foremost that you will want to consider is your level of experience in designing and optimizing WordPress websites. Premium themes are products that offer a plethora of options and features that the free themes lack. Therefore if you are new to design and blog optimization, selecting a product geared toward the novice will suit you well. If you are highly experienced in these areas then a product with a more advanced interface shouldn’t even make you bat an eyelash. Read the product descriptions of what each theme offers carefully and compare them before selecting one over the other.
What’s Your Personal Style?
Some of the premium themes are very basic in design aesthetics once they are installed and activated. They are meant to be simplistic in style and structure. If you are going for a minimalistic simple and clean blog then this is the product geared to you. That type of product is usually built from a framework that can later be skinned to enhance the design later. If you are more of a visual person that is looking to build an eye-popping site with that “wow factor” then a graphic-rich theme will be more your cup of tea. Looking at product images will help you determine the difference between these two distinct theme styles.
Consider Your Budget
When you are building a site you probably have set aside a budget for each stage of the project so this is usually the determining factor for most marketers. The price of SEO-based WordPress themes will vary and that pricing usually reflects the developer’s perception of how much value in functionality and support they are offering within the package. They also consider the demographic they are targeting so therefore it is important that you find the right theme for your project. As an experienced internet marketer who has worked with a wide variety of themes, I have always felt that it’s most important that you select the best theme for your needs because you can recoup your costs later with the advantages the product offers. By adding fresh content and establishing a solid marketing foundation you will have no problem in doing so. The final decision is yours to make and after weighing all of these factors you should be able to easily determine what theme is best for your own personal needs.