This article will not teach you how to improve your results, but it will explain what ‘quality’ means for a website and how enhancing it may result in actual advantages for your company or organization.
What Is the Purpose of Google Lighthouse?
Lighthouse scores are rumored to be used by Google as a ranking component. If this is correct, it means that a website that does well in Google Lighthouse will do well in Google search results as well. Even if this isn’t the case, we know that Google strives to give relevant results and a positive user experience. Lighthouse is a mature and developing tool that may help you assess the build quality of your website, even if search discoverability isn’t a priority for your company.
So, What Exactly Does a Google Lighthouse Audit Include?
Performance
As previously said, it is in Google’s best interests to connect to a well-performing website, and we do know that page speed is a ranking component. However, providing the greatest possible experience for visitors to your website is as crucial. No one appreciates waiting for a website to load, and even little delays can have a detrimental impact on business objectives.
Accessibility
If someone complains in this day and age of social media, it doesn’t take much to destroy your reputation. It is a legal obligation in several nations for all websites (and is a legal requirement for public sector websites in the UK). More than 2,000 website accessibility lawsuits were said to be filed in 2018. If your website isn’t accessible to viewers, it’s unlikely that search engines will index it. In some ways, Google is the most popular blind website.
Search Engine Optimization (SEO)
The higher your website ranks on a search engine results page, the more visits it will receive. According to the study, 75% of users never get past the first page of a search engine. Search engines produce more leads than any other marketing activity, according to 57 percent of B2B marketers, and 93 percent of all online encounters begin with a search engine.
Progressive Web App
This isn’t as critical if you don’t require your website to function as an App because it’s already constructed to be responsive so that it runs perfectly on mobile. However, if you’re thinking about spending the extra money to create and maintain a separate app, a PWA is something to think about.
Best Practice
By avoiding the usage of outdated technologies, your website will perform better in the present and future browsers. This might save money in the long run by avoiding the costs of updating the website code. Websites that feature forms or accept online payments aren’t the only ones that need to be secure. If a user visits a page that is not HTTPS secured, Google Chrome now notifies them. I’m sure you don’t need me to tell you how crucial website visitors’ confidence is.
Performance
As previously said, it is in Google’s best interests to connect to a well-performing website, and we do know that page speed is a ranking component. However, providing the greatest possible experience for visitors to your website is as crucial. No one appreciates waiting for a website to load, and even little delays can have a detrimental impact on business objectives.
Accessibility
If someone complains in this day and age of social media, it doesn’t take much to destroy your reputation. It is a legal obligation in several nations for all websites (and is a legal requirement for public sector websites in the UK). More than 2,000 website accessibility lawsuits were said to be filed in 2018. If your website isn’t accessible to viewers, it’s unlikely that search engines will index it. In some ways, Google is the most popular blind website.
Search Engine Optimization (SEO)
The higher your website ranks on a search engine results page, the more visits it will receive. According to the study, 75% of users never get past the first page of a search engine. Search engines produce more leads than any other marketing activity, according to 57 percent of B2B marketers, and 93 percent of all online encounters begin with a search engine.
Progressive Web App
This isn’t as critical if you don’t require your website to function as an App because it’s already constructed to be responsive so that it runs perfectly on mobile. However, if you’re thinking about spending the extra money to create and maintain a separate app, a PWA is something to think about.
Best Practice
By avoiding the usage of outdated technologies, your website will perform better in the present and future browsers. This might save money in the long run by avoiding the costs of updating the website code. Websites that feature forms or accept online payments aren’t the only ones that need to be secure. If a user visits a page that is not HTTPS secured, Google Chrome now notifies them. I’m sure you don’t need me to tell you how crucial website visitors’ confidence is.
Google Lighthouse May Be Used to Audit Any Website
One of the best aspects of Google Lighthouse is that it can be used by anybody. So, if you want to examine the quality of your website, simply type its URL into this page. As a general rule, your website should aim for a minimum of 90 across all of the ratings it provides.