Importance of mobile-friendly websites rapidly increases, as smart phones and tablet are taking over Internet surfing. Mobile Internet usage is increasing progressively not only surfing but also for browsing social media channels, checking mails and online shopping. So it is intensely important that your website is mobile-friendly.
A responsive design means a website that has been designed so that all of the information, pictures and structure of the website remains the as it is on any digital device. One of the most tempting aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes.
Reasons Why Responsive web designing is better :
Better user experience:
Responsive design makes easier and more convenient for users to read and navigate on your site since all of the content automatically adjusts to the screen of the device.
Easier to manage:
Its is difficult for you to manage if you have two separate websites for mobile and desktop. You have to organize two different SEO campaigns for each. If you have only one website for mobile and desktop, it will be easy for both developers and SEO experts to manage the site. Since its just one site , responsive design is more cost effective.
One site but many devices :
Responive website will enable user to easily transit from mobile to desktop while browsing since site will appear as same as desktop on smart-phone.
Increase search engine ranking:
Since Responsive website is easily accessible to user, they prefer to browse your website. It helps to grab user attention which leads to enhance search engine ranking of your business website.
You have to ensure that your website can be viewed as perfectly on mobile as it appears on the desktop. The web site should load correctly on any device which makes the site as responsive. Site can be easily viewed on all devices from smart-phones to computer desktops.