People have been doing search engine optimization for many years. It has been around since search engines arrived and started to present search results based on a site’s relevance to a particular search phrase or word. It’s gone through a great number of changes and has lately had to undergo yet another change.
When Google rolled out their newest update it cause mayhem all over the net. It seems like Google has truly clamped down on spam links and also over optimization. This has caused a problem for search engine optimization specialists around the world. They have needed to take a look at their tactics and discover new ones. It looks as if they are having some success in pinpointing what works as well as what does not though.
The main thing that has caused trouble for web sites and their rankings would be the anchor texts that they were utilizing. A lot of websites that got slapped or de-indexed seem to have used an inordinate amount of anchor-text that refers to the exact same key phrase or set of keywords. This is something which Google is clamping down on. The sites that used a variety of variations on key phrases and utilized their URL as well as brand in a number of their hyperlinks have definitely not been affected as much by the update.
This is a big difference. This means that it is no longer possible to rank quickly for keywords. You have to take a lot more time and build your links more selectively and use a lot more variety in your links. you should also make sure that you use a wide range of different kinds of links. you can’t put all of your eggs in one basket. The more variety the better it appears. This really is going to make doing search engine optimization a great deal tougher. You have to think like a real person, not like a person who specializes in search engine optimization. The aim is to get search positions which will last not really rankings which will show results rapidly but potentially hurt your site in the long run. What this means is a lot more manual work and much more research into the sites that you would like to put hyperlinks on.
When all has been said and done, having search engine optimization done is going to take much more time and it is going to cost a great deal more. You will need to be more careful and be prepared to wait for the rankings to appear. There is no quick fix.
If you have been doing search engine optimization or are planning on having some done for your site, just make sure that you are going to get high quality links rather than a mass of low quality hyperlinks. You will notice short term benefits but the long term may potentially be disastrous. It has always been better to be safe than sorry and this is never more accurate than now when it comes to doing search engine optimization to get your site ranked in the search engines.