About This Project
Dr. Turner’s Specialty dental Clinic is the center of excellence for dentistry in Mumbai. Their award-winning team provides Cosmetic Dentistry, Aesthetic Dentistry, Prosthodontist, Implantologist, and Porcelain Veneer dentists all at exceptionally high standards. New safe and painless dental treatment techniques have been developed that preserve your natural tooth structure and create amazing natural transformations within a minimum time.
Project Background
Dr. Turner wanted to build their website to make their presence online across the web. With the emerging competition with dental websites across Mumbai and to boost their business. They approached us to build a website for their company.
Solution Implemented
- The first phase of the website involved, finalizing a mobile responsive template for the Dental business. There were hundreds of templates available online, but choosing one that serves business needs and fits SEO norms was a tedious task.
- The second phase includes Designing of the Website. They wanted to make a Responsive website as it is more flexible and can be viewed on PC, mobile phone, iPad, etc
- The third phase involved doing content writing. Creative content writers, to feed in the company information like blogs Displaying products under relevant categories with efficient data and images, blogs, and Google analytics.
- The fourth phase incorporates SEO which provides On page Optimization and Off Page Optimization. On Page Optimization includes effective content writing for the website to improve the ranking of a website. Off Page Optimization includes bookmarking, RSS, directory submission, and local citation.
- We do the following testing before launching the website – Broken links check, Spell check, grammar check, and stress test.
- We even provided services such as Web Hosting of their website such as Internet hosting service to make their website accessible via the World Wide Web.
- We even provided services such as Website speed optimization that produces highly competitive websites that out-perform on every measure; traffic, speed, and conversion rates.
The Results
Our work with Dr Turner’s Specialty dental clinic really helped them get a first-hand serving of what their business needed.
The various phases of the project took three-four months. It was a rewarding SEO project, and in the end our work provided the newly cohesive, user-focused, online presence for the Dr. Turner’s dental clinics.
Here are some features of SEO-friendly websites for dentists in India:
On-Page Optimization:
- Targeted Keywords: Extensive keyword research and integration of relevant keywords throughout the website content, including titles, meta descriptions, headings, and body text. Focus on local SEO by targeting keywords specific to your city and surrounding areas (e.g., "dentist in [your city]").
- High-Quality Content: Engaging and informative content that addresses patients' needs and concerns. This includes blog posts about dental procedures, oral health tips, and explanations of different dental services offered by your practice.
- Mobile-Friendliness: A responsive website design that adapts seamlessly to different screen sizes, ensuring optimal user experience on mobile devices, which is crucial for a large portion of Indian internet users.
- Fast Loading Speed: Optimized images and code to ensure the website loads quickly. Page loading speed is a significant ranking factor for Google and impacts user experience.
- Structured Data Markup: Implementing schema markup to provide search engines with richer information about your practice, such as contact details, opening hours, accepted insurances, and types of procedures offered.
Technical SEO:
- Clean Website Structure: A clear and logical website structure with proper internal linking between pages to improve navigation and user experience.
- Optimized URLs: Descriptive and keyword-rich URLs that accurately reflect the content of each page.
- Mobile-First Indexing: Ensuring the website is optimized for mobile devices as Google prioritizes mobile-friendly websites for search results.
- Image Optimization: Optimizing image file sizes and using relevant alt text descriptions for better search engine indexing and accessibility.
- HTTPS Security: Implementing a secure HTTPS connection to protect user data and instill trust with potential patients.
Local SEO Optimization:
- Google My Business (GMB) Listing: Claiming and optimizing your Google My Business listing is crucial for local SEO. Ensure your profile is complete with accurate contact information, business hours, high-quality photos, patient reviews, and relevant categories.
- Local Citations: Building citations by ensuring your practice information (name, address, phone number) is consistent across various online directories and business listings relevant to your area.
- Online Reviews: Encourage patients to leave positive reviews on Google My Business, Zomato (if applicable), and other relevant platforms. Positive reviews can significantly improve local search ranking and build trust with potential patients.
Additional Features:
- Multilingual Support (Optional): If your practice caters to a multilingual audience, consider offering website content in local languages like Hindi or regional languages depending on your location.
- Appointment Booking Integration: Allowing patients to schedule appointments directly on your website through a user-friendly booking system can significantly improve patient convenience and conversion rates.
- Patient Testimonials: Adding patient testimonials showcasing positive experiences at your practice can build trust and credibility for potential patients.
By implementing these features, dentists in India can create SEO-friendly websites that attract more organic traffic, improve local search ranking, and ultimately convert website visitors into patients.
Web Services Offered
- Responsive Web Design
- Web Hosting
- Content Writing
- SEO
- Website Speed Optimization
Technology Used
- PHP
- Open source
- WordPress
- HTML5
- CSS
