About This Project
Established in 1957 Faco Group is a prominent name in the Engineering Industry in India. With more than 52 years of Experience, Faco Group understands and caters to the needs of its customers. A subsidiary of the group, Faco Fasteners specializes in the manufacturing of industrial fasteners. Faco Fasteners is a world leader in manufacturing Industrial Fasteners such as Foundation Bolts, Connections Bolts, Stud Bolts, and U-Bolts. It’s hard to think of many businesses that are as recognized worldwide for their work as much as Hardware manufacturers and wholesalers. Under recent efforts to supply fastener products nationwide, Faco fastener has emerged as the preeminent hardware business credential that sets the standard for the business in India.
Project Background
There were many websites for hardware operating throughout India. With the emerging competition in the web world for hardware suppliers and wholesalers, it was required that your web presence be preeminent amongst your competitors.
The Solution
- The first phase of the website involved, finalizing a mobile responsive template for the hardware business. There were hundreds of templates available online, but choosing one that serves business needs and fits SEO norms was a tedious task.
- The second phase of the website incorporated, Creative content writers, to feed in the company information pages like About Us, Company Profile, Displaying products under relevant categories with efficient data and images, blogs, Contact Us, setting up of Google maps, Google analytics, secured encrypted email ids etc.
- The third phase included website testing from a team of experienced testers. We do the following testing before launching the website – Broken links check, Spell check, grammar check, stress test.
- Once the website is launched we again run a Gtmetrix test for page load, image size, CSS, and javascripts. If any critical issues are found, are taken into consideration ASAP.
The Results
Our work with Faco fasteners India really helped them get a first-hand serving of what its business needed.
The various phases of the project took two-three month periods while the SEO process was unfolding. It was a rewarding SEO project, and in the end, our work provided the newly cohesive, user-focused, online presence for the Fastener Business.
Here are some key features for a website of an industrial raw material fasteners, nuts manufacturers, and exporters:
Targeted Content and User Experience (UX):
- Industry Focus: Clearly establish yourself as a manufacturer and exporter of industrial fasteners and raw materials. Tailor content to the specific needs of your target audience (e.g., construction, automotive, oil & gas).
- Product Information: Create a comprehensive product catalog with detailed descriptions, specifications, and downloadable resources (e.g., CAD drawings).
- Search Functionality: Allow users to easily search for products by material type, size, thread type, application etc.
- Clear Calls to Action (CTAs): Direct visitors to take specific actions, like requesting a quote, downloading a catalog, or contacting your sales team.
Building Trust and Expertise:
- Quality & Standards: Highlight your commitment to quality by showcasing certifications (ISO etc.) and adherence to industry standards.
- Manufacturing Process: Provide informative content about your manufacturing process, showcasing your capabilities and technology.
- Case Studies: Demonstrate your expertise with real-world examples of successful projects where your fasteners were used.
- Customer Testimonials: Include positive testimonials from satisfied clients in the industrial sector (if allowed).
Technical Considerations:
- Mobile-friendliness: Ensure your website is optimized for viewing on all devices (desktops, tablets, mobiles).
- Fast Loading Speed: Optimize images and code for fast loading times, especially important for industrial users with potentially slower internet connections.
- Secure Contact Forms: Use secure contact forms for inquiries and quote requests to protect user information.
By incorporating these features, your website can become a valuable resource for industrial buyers, showcasing your expertise, product range, and commitment to quality. This can help you attract new customers, generate leads, and establish yourself as a leading manufacturer and exporter of industrial fasteners and raw materials.
Web Services Offered
- Web Design
- Web Hosting
- Content writing
- SEO
Technology Used
- PHP
- HTML
- CSS
- WordPress
