About This Project
Surcation is a medical tourism company that offers the best healthcare and treatment to our clients at affordable rates while taking them through a fantastic journey in a destination of their choice at affordable prices.
Project background
A leading Medical Tourism company in the USA, Surcation wanted to build a website for their company and to increase their presence online. They wanted to build a website for their firm. They approached Creative Web Mall to build a website for their company.
Solution Implemented
- The initial phase included selecting of templates according to their requirements and suitable for their company. Selecting one template out of various templates was a tedious task.
- The second phase of the website incorporated, Creative content writers, to feed in the company information pages like About Us, Company Profile, Displaying products under relevant categories with efficient data and images, blogs, Contact Us, setting up of Google maps, Google analytics, secured encrypted email ids etc. Adding contact details and designing of the pages using HTML and CSS and making them mobile responsive.
- The third phase incorporates SEO which provides On page Optimization and Off Page Optimization. On Page Optimization includes effective content writing for the website to improve the ranking of the website. Off Page Optimization includes Bookmarking, RSS, Directory submission, and Local Citation. We do the following testing before launching the website – Broken links check, Spell check, grammar check, and stress test. We also provided additional features such as adding a blog.
The Results
Our work with Surcation helped them have a responsive website for their firm. The various phases of the project took 4-5 months. It was a rewarding SEO project, and in the end, our work provided the newly cohesive, user-focused, online presence for the Surcation Business.
Digital Marketing Strategies for Medical Tourism Startups
Medical tourism startups cater to a global audience seeking medical procedures abroad. Here's a breakdown of key digital marketing strategies to reach potential patients:
1. Content Marketing & SEO:
- Target Global Keywords: Conduct thorough keyword research to identify relevant search terms used by international patients looking for specific procedures, treatments, or destinations.
- High-Quality Content: Create informative blog posts, articles, and web pages targeting chosen keywords. Examples include:
- Comparisons of medical procedures offered in different countries (highlighting your location's strengths).
- Content on medical tourism destinations (focusing on travel logistics, cultural aspects, and patient experiences).
- Medical procedure information (written in clear, understandable language for a global audience).
- Optimize for Multilingual Search: Consider offering website content in multiple languages to cater to a wider audience. Ensure proper language localization (not just machine translation) for user trust.
- Build Backlinks: Earn backlinks from reputable medical tourism websites, travel websites, and healthcare publications to improve your website's authority and ranking in search results.
Search Engine Advertising (PPC):
- Targeted PPC Campaigns: Utilize PPC advertising platforms like Google Ads to run targeted campaigns based on location, demographics, and keywords related to medical tourism.
- Landing Pages: Create high-converting landing pages specifically designed for PPC campaigns, clearly outlining procedures, and pricing, and highlighting your medical facility's advantages.
- Track & Analyze: Carefully monitor PPC campaign performance, analyze data, and optimize keyword choices and ad copy for better results.
Social Media Marketing:
- Active Social Media Presence: Maintain active profiles on relevant social media platforms like Facebook, Instagram, and patient-focused platforms like Healthgrades (if applicable).
- Engaging Content: Share informative and engaging content like patient success stories, hospital facility showcases, doctor introductions, and travel tips for medical tourists.
- Run Promotions (Optional): Consider running targeted social media ad campaigns or promotions to reach a wider audience and attract potential patients.
Web Design for Medical Tourism:
- User-Friendly Interface: Design a website that is easy to navigate for users from different countries and with varying technical expertise.
- Multilingual Support: Offer the website in multiple languages or allow easy language switching for a seamless user experience.
- Credibility & Transparency: Highlight your medical facility's accreditation's, certifications, and qualifications of your doctors and staff. Showcase state-of-the-art equipment and technology to build trust.
- Patient Testimonials: Feature positive testimonials and success stories from satisfied patients who have undergone medical procedures at your facility.
- Clear Contact Information: Make it easy for potential patients to contact you through phone calls, emails, or online contact forms.
- Integration with Appointment Booking Systems (Optional): Consider integrating an online appointment booking system for patients to schedule consultations or procedures directly through the website.
Additional Tips:
- Mobile-First Design: Ensure your website is responsive and optimized for viewing on all devices (desktops, tablets, mobiles) as many patients research medical tourism options on their phones.
- SEO for Local Results: If you cater to a specific region within your country, optimize your website for local search results to attract patients from nearby areas.
- Partnerships: Consider partnering with travel agencies or medical tourism facilitators to expand your reach and attract patients through additional channels.
By implementing these digital marketing strategies, medical tourism startups can establish a strong online presence, attract international patients, and grow their business. Remember, building trust and credibility is paramount. Focus on high-quality content, transparency, and clear communication to win over patients seeking medical care abroad.
Web Services Offered
- Web Design
- Web Hosting
- Content Writing
- SEO
Technology Used
- PHP
- WordPress
- HTML
- CSS
