Progressive web applications (PWAs) do not, by default, rank higher in search results than standard webpages, according to Google’s John Mueller. Although Mueller claims that PWAs aren’t given a priority, upgrading an outdated website to a PWA may result in ranking increases for other reasons.
What Is A Progressive Web Application (PWA)?
In its most basic form, a PWA is a mobile app that can be accessed using a mobile web browser. A PWA resembles a mobile app in appearance and functionality, but it does not require installation on your phone. It may be accessed via a URL, just like any other website. Almost every website can be converted to a PWA—the issue is whether it’s worth the effort. Improved SEO could be a strong motive to convert your current site to a PWA. However, as Mueller points out, there is no fundamental benefit to PWAs in terms of SEO.
What Does Progressive Web Apps Mean To John Muller?
During the most recent hangout, Mueller answers queries from users who have witnessed rivals’ sites improve in rankings after changing to PWAs. According to Muller, just because one of your rivals switched frameworks and saw a boost in search doesn’t mean that framework change is to blame.
Mueller went on to say that there might be other reasons why the rivals’ sites improved their rankings. Perhaps the newer website has different internal links and content, is much quicker or significantly slower, or users prefer it.
Can PWAs help very old websites improve their SEO?
According to Muller, assuming that moving to a PWA will improve your rankings is a false assumption. It is possible to enhance your rankings by creating a better website, but there are many other factors to consider.
If your website is actually 10-15 years old and has developed organically since then, you will most likely need to consider not only updating the framework but also a number of other aspects of the site. Moving to a newer framework and creating a cleaner, quicker, and more user-friendly website will most likely result in ranking adjustments after 10-15 years. It doesn’t have to be a PWA; any framework would perform.
PWA Has the Potential to Improve Mobile SEO
PWAs have certain practical advantages, according to Mueller, such as the potential to deploy mobile app capabilities that aren’t available on HTML sites.
Going to PWA may perhaps add so much more effort than it isn’t worth it for you. Perhaps it’s worthwhile. One of the benefits of a PWA, according to him, is that you have some parts that appear to be optimized for mobile that is available by default.
Installing on the Home Screen with some offline capabilities might be quite important depending on your market. So, while it’s more effort to make a JavaScript-based website operate in search, we don’t have to develop a separate app, or we have all of these added capabilities, and it’s financially profitable to do so.
Putting It All Together
Whether you use PWA or not is up to you. If you have a huge, old website that is 10-15 years old, it will almost certainly result in major changes simply because it will be much cleaner. It will be much faster, the structure will be much better, it will be better for users, and it will be simpler to grasp for search engines. All of the HTML advancements that have occurred since then will benefit you.
About Creative Web Solutions
We are a leading mobile app development company having expertise in building Progressive Web app development services. we help our clients to build progressive web applications that are lite, look, and function a bit more like a native app but most importantly load quickly independent of internet connections.