With a large portion of the audience shifting towards mobile browsing, it is becoming increasingly vital for a business to have a more responsive website. While a traditional website would redirect a user to a device specific site, a responsive design would implement the primary website across numerous devices. Thus, the purpose of such a website is to adapt to the size of the user’s viewport so that they are neither redirected to another site nor are they required to manually resize the screen to view its content. Such a flexible and inviting design optimizes a user’s browsing experience. Here are the other chief benefits of creating a responsive website:
- Improved Conversion Rate
Since a user is prone to abandon a website with a more mobile-friendly one, a responsive design not only lowers the bounce rate but also improves the conversion rate. By using a unified design approach and standard style sheets (CSS) across devices, the users have improved site experience and would not face any hurdle in subscribing to the services offered. Thus, you are able to garner more customers from the visitors through an uncomplicated site.
- Easy Maintenance
Having a single administrative interface and site templates for different devices makes it easier for developers to maintain and optimize the website. Standardized testing methodologies such as layout and workflow tools for content management, save time and money of the business owner and developer. The brand can instead focus on vital aspects such as content creation and marketing.
- Improved Monitoring of Analytics
A single responsive platform simplifies the process of monitoring the source of traffic and how users interact with the website. Thus, instead of managing multiple versions of a website, developers can now track this analytics through a single report provided by analytics tools.
Thus, save on your time, energy, and money by having a responsive website online and increase the profitability of your business.