Use of Title Tags
Make sure to create unique title tags for each one of your web pages. The search engines like to see unique title tags because each page should show something different. The title tags should be descriptive and you should also add keywords in the title tag as well. Google and other search engines only show a certain amount of characters in the title tag so make \ sure it is distinct.
Meta Description Tag
You can include more characters in the Meta description tag. The Meta description tag gives the search engines a summary of what the page is about. You can write more characters within this tag and be sure to include your keywords in this tag as well. Make sure that your description tag describes the page and has to do with the content on your page. Description tags are also important because Google and the other search engines sometimes use them as snippets for the search results. This helps Google when they are displaying the most relevant search results.
Create friendlier and more descriptive URLs
Create more descriptive names for each web page. For example, our search engine optimization services page is called SEO-services.html. We use a more descriptive name instead of naming it page1.html or something vague. This also helps the search engines determine what the page is about and increases your chances of being more relevant. Vague URLs and page names can be confusing and are not memorable. This helps users to remember the name of a URL and Google looks at this as an SEO ‘friendly’ way to name your web pages. The friendlier your URLs are, the more relevant your web pages become.
Write quality content
Make sure to write engaging, quality content. Quality content is looked at as more relevant and the search engines want to display the most relevant results for the particular keyword. Content heavily influences your website and is one of the main factors in search engine rank. Good content helps build your website’s reputation with its users and the search engines recognize this. Consistently updated ‘good’ content will also be a huge boost in the relevance of your website.
Use your header tags appropriately
Make sure your header tags accurately describe the page as well. For example, the header of this page is ‘SEO Tips for Beginners to Get Started With’. This is the title of the article and it describes what the page is about. Also, since header tags make the text on the page bigger, this shows a user that this text is important.