brand building

Brand Loyalty and being a consumer’s brand Did you ever ask the question “Why every fall Apple Inc. has makes you buy it’s next generation iPhone?” or “Why everyone opts for a Coke than any other brand when having aerated drinks?” It’s pretty sure than you are ought to buy those things which in your mind have made a willingful or unwillingful impact by the brand you use, because some quality of it struck you hard in back of your mind making you build a love for that brand. The big idea that revolves around this “brand loyalty” thing is … Turning your buyers into Brand loyalists!!