Brand Loyalty and being a consumer’s brand Did you ever ask the question “Why every fall Apple Inc. has makes you buy it’s next generation iPhone?” or “Why everyone opts for a Coke than any other brand when having aerated drinks?” It’s pretty sure than you are ought to buy those things which in your mind have made a willingful or unwillingful impact by the brand you use, because some quality of it struck you hard in back of your mind making you build a love for that brand. The big idea that revolves around this “brand loyalty” thing is … Turning your buyers into Brand loyalists!!
Social media marketing has become such a significant marketing channel for Brands. A survey showed that 33% of Facebook users have become fans of brands. A third of Facebook users have became fans of a brand. That is pretty astonishing to me. And leads me to ask the noticeable follow-up question: Why? Favorably coupons are by far and away the most favourable driver of brand interactions in social networks. After that, people say that learning about sales and new products is also a strong motivator for them to fan brands. Those two measures (coupons and learning) are generally taken by … Brand and Social Media