The Steps to Good Web Design for Businesses
A website is a great marketing tool for your business. So guess how significant is the website design. Business websites requirements to have a professional look and needs to be trustworthy so buyers / visitors create trust while surfing the website. Poorly designed websites will have negative impact on your business and will cost you sales.
Where you require starting for a great website?
1. Your domain name.
It is wise to decide a domain name that reflects your business or a name that easily gives people an idea of what you sell. So it is easy for people to know in what field a specific company is. The domain name also has the keyword ‘web design’ which the company is targeting. This helps for search engine ranking.
2. Home page design.
The home page is one of the most vital pages of a website. A home page desires to be done intelligently so it generates good first impression and easily communicates its message clearly. If your texts are long, try to split them into sections, each part having a header in a larger font or with bold text. Avoid using underline text as this will look like a link and users will tend to click and this may be annoying to them.
‘Call to Action’ is an important aspect of a website content. This is the text that tells your visitors what you action you want them to take. For example, do you want them to schedule a consultation, visit your shop, buy a product or service or just browse other pages on your website? Use suitable font size and color to make this command prominent. Also make the home page simple so it clearly communicates the website’s purpose and goals.
3. Design you re About Us Page.
The About Us page in a website must reveal more information about yourself or your business. Consider adding significant info that you think might be significant to your clients in the page. You might think of adding your past achievements, info about your expertise and your future goals.
Consider adding a map of where your business is located. The map on the about us page helps make a professional feel for your website and makes your business looks big.
Think about other things that your customers would find interesting about your business. This info on the page will help customers create trust on your business.
Remember to keep your texts in short paragraphs so it does not irritate your visitors to read long texts.
4. Your Contact Us Page Design.
The Contact Us page is another vital page to be considered in a web design. Always include the best way to contact you on this page. Phone number, contact persons and email addresses to be made prominent on the page. This can be done by using different font styles.
Keep this page simple so customers dont get unfocused by the contents.
Make sure each web has something valuable to offer. Dont design Pretty, But Useless. Realize that a web page exists to give something useful or interesting to visitors. If your web page doesnt have that, then you should fix that problem before you worry about how to present its web design.
5. Advertising ratio to be kept 25% or less.
We see on the net several sites have nothing, just ads. No one will consider such websites having only ads and no articles. A website as food wants to have contents to be successful. In case if you are running adverts on your website, make sure that the ratio to editorial is no more than 25% to 75%. Your visitors do not come to your website to see ads. They are on your site to see what goods and services you have to offer.
If you have partnerships and affiliations, then comprise of the ads in a proper manner. Do it professionally.
6. Dont distract your visitors with blinking text.
Animation and sounds must be used in there suitable places as they may prove to be distracting to visitors. Just imagine visitors reading the content of your website and at the same time there are flying objects around the page and a background music the visitor does not like is playing. Web design must be done to please the visitor. If you have some relevant audios or videos, make it so the visitor can play it when they want, not at start up.