Besides longing to start over, the major motivation for entirely redesigning a website is usually technical.
And it’s generally a push factor, meaning that leaving your site alone would have a detrimental impact on your organic position and any future web traffic – let alone conversions. So, here are some technical reasons that are indicators that it’s time you changed and you considered redesigning your website from a technical point of view.
If Your Website Isn’t Mobile-Friendly
In 2017, the Search Engine Journal noted that “mobile web surfing has eclipsed desktop browsing as the device of the first choice of internet users,” and it is now widely known that Google indexes webpages using a “mobile-first” methodology.
If You Are Unable To Access Your CMS
All websites should have a content management system (CMS) that allows you, as the owner, to make changes to the site within certain boundaries.
If this isn’t the case with your site, and you’re paying a third-party designer or developer to make basic copy adjustments, it could be worth rebuilding to save money in the future.
If The Technology That Powers Your Website Is Outdated,
Web design and development technology evolve at a rapid pace, making older methods outdated at times.
If your website is outdated and constructed with static HTML, you’ll almost certainly be compelled to overlook the more contemporary or sophisticated plugins and features offered in content management systems like WordPress.
Sites developed using Flash, for example, are no longer supported by Apple on either its iPhones or iPads, resulting in a considerable loss of potential visitors.
If your present website isn’t ranking naturally,
Following on from elements that might cause a website to load slowly, such as using Flash, it’s worth noting the plethora of additional SEO indicators that search engines like Google use to index and rank a website.
One of these is site speed. However, you should also think about the size of the site, as well as its security and accessibility.
If these technologies are difficult to update on your present site, a redesign may be necessary.
When the Cost of Rebuilding Is Lower Than The Cost of Redesign!
This may seem self-evident, but there comes a moment when the expense of redesigning a website is surpassed by the cost of starting again.
Similar to the cost of fixing a broken automobile, it’s always worth looking at the cost of rebuilding your present site utilizing the most up-to-date technologies, since this may sometimes be less expensive than the hours required to reconfigure an existing site.
Don’t hesitate to contact Creative Web Solutions if you have an existing website and would like an honest and fair review of its current performance and whether or not you should commission a new build.
We are a small, friendly team with a diverse variety of skills situated in India.