In the modern world, an effective internet marketing strategy includes various components and web designing is one of them. A well-designed and easy-to-navigate website not just creates a company’s good first impression, but also helps them understand services easily. But how can it impact a business? What are the major elements of a website that leave a great impression on a potential customer?
Website Appearance
Web design decides how a company’s website will be visible to a customer. Its eye-appealing appearance creates first impression on a customer online. Today’s well-designed websites includes designing trends, such as: Responsive design, Bold & readable fonts, Parallax scrolling, Beautiful pictures and Multimedia.
Web Clarity
Clarity can be defined as designing of a website in a way that online visitors could easily spot what they are searching for. In modern web designing, clarity is of two ways: Breadcrumb and Drop-down menu. In the first type, when users navigating through a website clicks to reach a new page, the previously opened page stays in the navigation bar. On the other side, drop-down menu contains feature of hovering cursor over a menu title.
Representation
This phase of website designing deals with how a website represents a company when an online user clicks on its website. It should be showing modern-day professionalism. Such a website will have a page on company’s approach, staff member pictures and their information and work of the organization.
Website Load Time
Today’s online customer has lots of options to choose from, so there’s no point to make them wait just to show what services the company is offering. For that, it is necessary to have a website with such a design that opens within seconds. Effective ways to reduce load time of a website are: Optimizing images used on website, while space usage and no auto-play multimedia.