Website Design is now vital for success of the business on the internet. Earlier the businesses had to just focus on becoming successful in the conventional market. Times have changed a lot since then and now internet marketing along with ecommerce is equally important. Website design involved reasonable investment and for every business return on investment is a critical aspect.
Every business wants its website to perform successfully and generate revenue. This is only possible when the website is user friendly and at the same time search engine friendly.
How to make the website user friendly?
A user friendly website is marketing oriented and not sales oriented. This means that when the visitor sees the website, he/she should feel that the website is trying to probe into his/her needs and then try to fulfill it (needs) by offering quality products or services. The visitor should not feel that the website is just trying to get rid of finished products or services. The website should be appealing enough so that the visitor’s interest in the website content is intact till the last page where he/she is required to place the order. Studies have revealed that the visual content, especially the images, are more effectual at gaining the visitor into a consumer. Suitable technology should be used to embed the image on to the website otherwise the speed of downloading can be slowed down.
The website should be downloaded as quickly as possible and be compatible with the main browsers like Internet Explorer and Mozilla Firefox. The text content should be readable and the color scheme soothing for the eyes. The visitor should be assured about the confidentiality of information used (user name & password) for paying the bill.
How to make the website search engine friendly?
After making the website attractive and user friendly, there should be visitors who click on the website and peruse it. Studies have revealed that maximum traffic to the websites is diverted through the search engines. Studies have also shown that the website URL that features top on the list of the search engine gets the maximum number of clicks. For search engine optimization appropriate key words, key word phrases, incoming links and outgoing links have to be included / embedded in the website. Images should be selected carefully and embedded on to the website in such a way that the indexing on the search engine list is not adversely affected. Excess of images can have negative effect on the search engine optimization. The website needs to be regularly updated. The navigation needs to be made easy with the help of simple layout.
Finally the success of any website depends on the convincing power of the content and the number of people visiting the website. SEO can optimize the traffic flow to a website but it is the onus of the content to convert the visitor into buyer and generate revenue.
One should hire the services of a professional website design service provider for a website that boosts the business.