Today all businesses are focused on providing an exceptional user experience. Evolution in technology is making users impatient, with most of them unwilling to wait even for 2 seconds for the website to load.
As a result, they are disappointed and move to your competitors’ websites if they don’t get the information quickly on your website. And here’s a shocking fact, “The odds are that 40% of internet users will abandon a site that takes more than 3 seconds to load.” This makes page speed the most important factor for your site’s performance.
Page speed refers to how long your website takes to load and get fully functional for usability. It’s an important ranking factor on Google and has a lot of importance for users, search engines, and your business. Let’s check out why Page Speed is so significant?
Page Speed Leaves a Lasting Impression
Whether your page speed is good or bad, users will always remember their experience of encountering your website again. If your website’s page speed is fast, you’ve already made a positive first impression. A website that loads quickly impresses the user, making them pleased and satisfied. A sluggish website is seen as unreliable and risky.
Page Speed Impacts Google Ranking
Google recommends a page load time of fewer than 3 seconds for both desktop and mobile devices. However, it claims that the average page loading time is now approximately 22 seconds. This is bad news. Since 2010, Google has used website speed as one of the primary ranking factors in its algorithm. The website speed indicates how quickly a website responds to user requests for information.
Fast Page Speed Has Positive Impact On Conversion Rates
A lot of studies have shown that the speed of a website has a direct impact on a website’s conversion rate in terms of engagement, inquiries, or sales. Users prefer fast-loading websites versus slow-loading websites, which results in increased conversions.
Lower Page Speed Increases Bounce Rate
The bounce rate is the percentage of times a user goes back to search results as they weren’t satisfied with the overall site performance. Visitors either dismiss the window or abandon the website when the page they wanted to view would not load within a few seconds.
The Factors That Affect Website Page Speed
At Creative Web Solutions, we checked 50 websites and their performance in terms of page speed and we discovered some inevitable factors that contribute to the overall success of the website.
Websites Loading Under 2 Seconds
Only 23 of the 50 sites we examined loaded in under 2 seconds, which is the industry standard for e-commerce sites.
Page Size Is A Significant Performance Metric
The industry standard for page size to load quickly is 2.46MB, and 42 percent (21 of 50) of the top 50 websites were able to keep their homepages under that size.
Lesser The Number Of Site Requests, The Better
The top 50 e-commerce websites loaded an average of 169 elements per page, with 34 of the 50 loadings less than 200 elements. The amount of requests per site is distributed as follows.
Conclusion
You must ensure that your website has an excellent hosting provider as well as a fast load time so that potential clients do not lose interest and continue to browse your site. With high page speed, you may also increase your search engine ranking, get more returning visitors, boost brand awareness with satisfaction, and increase business.